Vending Machines

Regarding the milk distributors, located in commercial points of impact with the consumer, the producers who use them state that they represent a safety pawn of the incomes coming from the sale of milk, avoiding the price fluctuations, imposed by the processors. Direct contact with the final buyer, bypassing intermediaries, is another declared point of the seemingly small business. As for the price set for retail sale, it is exclusively at the discretion of the trader.
What pushes farmers?

If the price offered by processors for the milk obtained, located well below the level of flat water, is no longer a novelty, the profit margin offered by the trade through milk dispensers can make the economists of cable TV networks think. If the brave step taken, three years ago, by a Banat farmer meant an investment of 21,000 euros, without VAT, for the purchase of the first milk dispenser, the competition of the importers of these profitable toys lowered the selling price somewhere to 5,000 euros / dispenser. With VAT included.

The declared profit of farmers owning milk vending machines varies between 43% and 50%, depending on their own expenses (equally free-declared) on animal maintenance, transport and proper preservation of raw milk. The big ones, the ones who deliver milk according to and in large quantities (over 10,000 liters / month), get from the processor over 1 RON / liter, and the dispensers become only supporters of the minimum administrative expenses and of the expenses necessary for staff maintenance (food, transport). ). It is, of course, about farms with a large number of cuckolds.

However, there were farmers, owners of 50-75 cows who, in the absence of a processor willing to take in less than 500 liters per day, were determined to sell milk through vending machines. Excessive optimism, however, led some of them to take a step back, finding that the milk vending machine involved enough expenses that had to be amortized quickly: electricity, transportation, mobilized labor and – last but not least – rent for occupied space ( in markets, supermarkets, student campuses, etc.). The rent becomes a real burden for the farmers who own vending machines, the commercial blackmail being the business card of the offered spaces: for at most 5 square meters occupied by the dispenser, the rent is set somewhere between 4,000 and 7,000 euros per month, depending on the volume. sales,

Also among the small and brave farmers are investors who cover the expenses due to the easier sales conditions (free counseling at the local Veterinary Sanitary Directorate, lower rent). It happens in the eastern part of the country, where the insecurity of trade relations with major department stores in cities is supplemented by easy access to public markets. Also here, the farmers who, in 2007-2008, accessed Sapard funds for dairy farms, are found on the dosing market.

What stimulates consumers?

The consumer is attracted by the milk milked from vending machines, first of all due to the price (3 RON / liter) together with other information written on the machine, less important than the ones that should make him place the bottles in the bag. I reminded you that, not infrequently, buyers rejoiced convinced that they bought, with 3 lei, a liter of milk presented with 3.5% fat or even with 4.2% fat (??). When, according to ANPC reports, the liquid bent with chlorinated water barely reached a percentage of 1.8% fat, it could be put in the corner by the pasteurized milk cans. Of course, there are exceptions that manufacturers with duty and countless outlets do not resort to. There are also consumers who prefer to travel considerable distances leaving behind, along the route, a significant number of vending machines, to buy milk from the machine installed inside the farm (see Pantelimon Farm). Are they snobs, walkers, uninformed or – rather – do they know something about the transformations suffered by milk, in the means of transport used by farmers-sellers?

There are also dispensers that, in the absence of other information on the biological composition of milk or those confirming animal health, have adopted, in unison, the same business card, naturally attractive to consumers: Milk sold corresponds from a sanitary-veterinary point of view, making -daily analyzes written on bulletins attesting to this.The milk in the dispensers is changed daily, being fresh and cold all the time. Consumers are encouraged, in some places, even by the representatives of the sanitary-veterinary authorities to buy milk from dispensers. In Neamt County, for example, local representatives of the Sanitary Veterinary and Food Safety Directorate (DSVSA) are putting their hands on fire for vending machine owners, urging local consumers to stock up on raw cow’s milk dispensers without have problems with sanitation or provenance.

I bought, now I want to sell

If you find it tempting to enter a dairy business, by setting up a cow farm or collecting milk (on your own) from producers, you will have to go through, without detours, the strict rules regarding the development of this activity. . They are not limited to the authorization, the farm and the means of milk transport, the monitoring of the hygiene conditions of the supplying animals or the health cards of the handling personnel. Respecting the rule of the game, the business can be profitable, because – for a while – many people prefer fresh milk, instead of that served in cardboard boxes. You can be sure that, once satisfied, consumers will always come there to buy it. Raw milk intended for direct sale to consumers, by means of vending machines, must come from farms registered by the local directorates of the DSVSA, must be milked from healthy animals and do not show signs of disease that can lead to contamination of milk (the task of the employed or collaborating veterinarian). Milking facilities must eliminate, in turn, the risk of contamination of milk mandatorily included in the quality parameters (total number of germs, total number of somatic cells). These quality parameters must be confirmed by analysis bulletins obtained from authorized laboratories. the risk of contamination of milk compulsorily included in the quality parameters (total number of germs, total number of somatic cells). These quality parameters must be confirmed by analysis bulletins obtained from authorized laboratories. the risk of contamination of milk compulsorily included in the quality parameters (total number of germs, total number of somatic cells). These quality parameters must be confirmed by analysis bulletins obtained from authorized laboratories.

Milk must be cooled in compliant tanks, stored and transported properly, so as not to endanger the health of consumers. Also for this reason, traders of raw milk through vending machines must ensure that the devices are placed in closed spaces or – by exception – in authorized open spaces, which eliminate any risk of contamination of milk. It must be ensured that the dispensers can be easily cleaned and disinfected, both inside and out. The vending machines are equipped with cooling systems that allow the milk to be maintained in the thermal range imposed by the sanitary-veterinary norms: 0-4 degrees Celsius. For the time being, the sanitary-veterinary authorities have imposed the display, on the device, in a visible place, of the veterinary sanitary registration document issued by the local DSVSA, the name of the holding of origin of the raw milk, the date of milking, the date on which the machine was fed, the date of expiry of the milk. All this, under the inscription with visible capital letters: RAW MILK – IT WILL BOIL. The machines are fed daily, and the unsold milk must be returned to the place of origin. It is allowed the direct sale of raw milk, by introducing it in containers offered by the consumer to the seller, the buyer assuming the responsibility for ensuring the cleaning and sanitization of the packaging.

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